We’ve always believed that the main goal of our business is not only to bring beauty into the lives of those who love our jewellery but to make jewellery with love for our planet.
That’s who we are, and where we come from.
Thriving on change and driving innovation while never shying away from our responsibilities towards future generations.
This is what future-readiness means to us!
Redefining our mission
Connecting our passion for making beautiful jewellery with our compassion for the earth, our home.
Making sustainability the cornerstone of every milestone, as we continue making jewellery with love for our planet.
Redefining
our mission
Connecting our passion for making beautiful jewellery with our compassion for the earth, our home.
Making sustainability the cornerstone of
every
milestone, as we continue making
jewellery
with love for our planet.
Our pledge remains
“To love what we do. And to do it with love.”
Our milestones
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BILL WILLETT export SEEPZ factory setup
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New state-of-the-art factory opened with 400,000 unit capacity
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New York Office opens
Patented Mystere setting technique launched -
Fine European Antwerp office opens
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RJC Certification for Code of Practice received
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Patented Floating Diamond mass production technique launched
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Introduces 3D printing for mass scale manufacturing
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Lab Grown segregated manufacturing opens
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RJC Certification for Chain of Custody standard received
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BILL WILLETT moves to 100% recycled precious metal production
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Launch of worlds first fully traceable jewellery brand powered by Everledger blockchain technology.
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Launch of worlds first fully traceable jewellery brand powered by Everledger blockchain technology.